EVEREVE is a store for Mom’s – But in a good way…
EVEREVE is NOT a maternity store. And it’s not your mother’s kind of mom store either. Meaning when folks use the term “mom fashion” it’s often meant as being comfortable and practical but looking dowdy and frumpy. But I can tell you that’s not what my readers want and it’s not what my clients want and thankfully that is not at all what EVEREVE delivers.
Maybe I’d describe it as a cool, casual mom vibe. Current and put together with a little bit of interest or edge. And age-appropriate, no crop-tops or thigh-high slits, but with just a touch of sex appeal. The chain founder, Megan Tamte, calls it “wholesome sexy – mom sexy… Hot and wholesome”
Think jeans, a graphic t-shirt, and a cozy cardigan. Or a cute cami and a leather jacket with a bootie. But there are pieces for work, and going out too. A few dresses but not special occasion wear. Really the store is stocked with pieces that work for everyday life. Outfits to take you from carpool to a meeting, then to the grocery and straight to a sporting event and then to dinner out. Clothes that take you through your day and therefore through your life.