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EVEREVE

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Hallie Abrams and Sara Shookman style animal prints

Animal Prints are HUGE right now. Maybe too Huge.

Animal prints are forever chic. They’ve truly never gone out of style. But right now, the animal print trend is huge. Like maybe too huge. All you have to do is spit and you’ll hit an animal print something in every store you enter. There is not a retailer, from Target to Saks (and everywhere in-between) that hasn’t jumped, heavily, on to this trend. In some ways, it’s great, because you can find animal print pieces at all price points. But in some ways, it’s feeling kind of overdone and saturated.

And as one client recently said to me “5 years ago you had me wear my animal print pieces and I felt a little edgy and different. Now when I go out it seems like everyone is wearing it, it’s a sea of women in leopard and it all just blends together.”

So the question might not be How to Wear Animal Print BUT How to Wear Animal Prints and Make Them Uniquely Your Own for 2020… Because getting dressed is about communicating who you are. Not just looking like everyone else.

Evereve lightening bolt graphic t-shirt and zebra cardigan

EVEREVE is a store for Mom’s – But in a good way…

EVEREVE is NOT a maternity store. And it’s not your mother’s kind of mom store either. Meaning when folks use the term “mom fashion” it’s often meant as being comfortable and practical but looking dowdy and frumpy. But I can tell you that’s not what my readers want and it’s not what my clients want and thankfully that is not at all what EVEREVE delivers.

Maybe I’d describe it as a cool, casual mom vibe. Current and put together with a little bit of interest or edge. And age-appropriate, no crop-tops or thigh-high slits, but with just a touch of sex appeal. The chain founder, Megan Tamte, calls it “wholesome sexy – mom sexy… Hot and wholesome”

Think jeans, a graphic t-shirt, and a cozy cardigan. Or a cute cami and a leather jacket with a bootie.  But there are pieces for work, and going out too. A few dresses but not special occasion wear. Really the store is stocked with pieces that work for everyday life. Outfits to take you from carpool to a meeting, then to the grocery and straight to a sporting event and then to dinner out. Clothes that take you through your day and therefore through your life.