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Golden Goose sneakers - are they cheugy?

Are My Shoes Cheugy? Everything You Need To Know About The Latest Gen Z Term

It started with an SOS text from a client… A fabulous woman I’ve worked with for over a decade.

“Shoot! Are my favorite shoes now cheugy? Can I still wear them? Ughhhh. Please advise”

To be honest, I had a mini panic attack. What the “bleep” is cheugy? I didn’t have a clue. Did she really mean cheesy? And her phone auto-corrected it to cheugy? 

A quick google search gave me the 411. There was a recent NY Times article about what is and what is not cheugy.

Before I elaborate, let me give you the low down… 

Cheugy (pronounced chew-gee) is another of those TikTok trends making the rounds on the social media platform. 

Remember a few months ago when the over-25 crowd was all up in arms? Because they were offended that the TikTok generation declared that wearing skinny jeans, side parts, and using the laughing/crying emoji meant you were old? And subsequently, many skinny jeans devotees felt they had received a spear to the heart. 

Well, the same nonsense is happening again, but this time with a broader net. There was an article about it in the NY Times, and with press comes traction. According to @JoeBergerTweets, cheugy is going to be one of the words of the year.

What is Cheugy?

What exactly is cheugy, and why should we care? Well, according to the NY Times article, cheugy is:  

“not quite “basic,” which can describe someone who is a conformist or perhaps generic in their tastes, and it’s not quite “uncool.” It’s not embarrassing or even always negative. Cheugy (pronounced chew-gee) can be used, broadly, to describe someone who is out of date or trying too hard.”