What is Reformation?
I was in NYC a few weeks ago with my daughter and her friend and we spent a few hours at the Reformation store in SoHo. The clothing there has a vintage vibe that’s super current (if that’s not an oxymoron, I don’t know what it…). More importantly, It’s a store that my teenage daughter and I can both agree on in terms of appropriateness, cool factor and ethos.
A Store for BOTH Mom and Teen
We were pleasantly surprised to find things we BOTH will wear at Reformation. And, that’s not always easy. She doesn’t want to look like a middle aged mom (understandably), and I don’t want to look like that middle aged mom trying to look like a teenager. Sadly, we’ve all seen that before, and it ain’t pretty. Reformation is kind of that perfect middle ground. And the price point is in the $30 – $200 range for most items, so while slightly indulgent for my daughter, the price doesn’t make me want to puke either.
If I had to explain Reformation, I’d call it ethical fast fashion.
Reformation is true fast fashion. Typically stores/clothing lines take 12-18 months to develop a piece from sketch to store. At Reformation, a sketch can become a dress in about a month. Meaning they’re designing and making what we want to wear NOW!
And, it’s ethical. They make their pieces from sustainable materials like…