What Does the Pantone Color Even Mean??
Every year for the past 20 years, the Pantone Institute picks a COLOR OF THE YEAR. According to Wikipedia “Twice a year the company hosts, in a European capital, a secret meeting of representatives from various nations’ color standards groups. After two days of presentations and debate, they choose a color for the following year; for example, the color for summer 2013 was chosen in London in the spring of 2012”. This color then influences fashion, home decor, floral design, graphic design, makeup, nail, and many other consumer-oriented products.
You might not have even consciously known about this whole Pantone Color of the Year thing. But, you may remember in certain years, particular colors become “popular.” And often that’s because it’s the Pantone Color that year. Like tangerine tango in 2012 or radiant orchid in 2014. In fact, one of my most favorite pair of shoes (for both comfort and fashion) is a pair of radiant orchid Jimmy Choo sandals from 2014. I still wear them and whenever I post a photo in them, you guys message me about a link for them… If only they still made them I’d be such a happy gal.