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Reformation

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My BIG TIME Girl Crush, Jackie Wachter

It’s been a hot minute since I’ve done a girl crush around here. Because well, honestly, I don’t crush on just anyone… But this lady, Jackie Wachter is oh so crush-worthy! Jackie and I were literally set up on a girlfriend date a few years ago. Our mutual friend Eric kept telling us about one another. We tried a few times to meet, but as life often goes with busy ladies, our plans kept getting postponed. Fast forward like 10 months and we finally met at The Plum (Jackie’s suggestion because she really is so cool) and our one hour lunch turned into an entire afternoon. And a beautiful, inspirational and truly supportive friendship was born.

You know that friend that always has their finger on the pulse of what is cool? Like not too cool for school, but humble cool? THAT IS JACKIE! Like when my hubby and I want to try somewhere new for date night, I call Jackie for suggestions – she’s that friend! So who better to tap for ideas about what she’s obsessed with, right? AND, the leather company, FOUNT, that she and her husband founded is a whole other level of awesomeness and one of my personal obsessions!

What is Reformation?

I was in NYC a few weeks ago with my daughter and her friend and we spent a few hours at the Reformation store in SoHo. The clothing there has a vintage vibe that’s super current (if that’s not an oxymoron, I don’t know what it…). More importantly, It’s a store that my teenage daughter and I can both agree on in terms of appropriateness, cool factor and ethos.

A Store for BOTH Mom and Teen

We were pleasantly surprised to find things we BOTH will wear at Reformation.  And, that’s not always easy. She doesn’t want to look like a middle aged mom (understandably), and I don’t want to look like that middle aged mom trying to look like a teenager. Sadly, we’ve all seen that before, and it ain’t pretty. Reformation is kind of that perfect middle ground. And the price point is in the $30 – $200 range for most items, so while slightly indulgent for my daughter, the price doesn’t make me want to puke either.

If I had to explain Reformation, I’d call it ethical fast fashion.

Reformation is true fast fashion. Typically stores/clothing lines take 12-18 months to develop a piece from sketch to store. At Reformation, a sketch can become a dress in about a month.  Meaning they’re designing and making what we want to wear NOW!

And, it’s ethical. They make their pieces from sustainable materials like…