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what to buy for fall

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Fall Trends for 2021

Compiling a list of fall trends is quite an undertaking. But one I totally love! As a “fashion forecaster” and proud fashion nerd, I joyfully and intensely spend hours (maybe even days) surveying what designers, fashion editors, and store buyers are focusing on for the season ahead. I do big-time research each season – viewing the fall runway shows, reading all the old school, print fashion mags (Vogue, Marie Claire, In Style, Glamor, Cosmo, WWD, Harper’s Bazaar, Elle). And all of the digital publications as well (PopSugar, Who What Wear, Style Caster, The Zoe Report, and Pinterest, of course).

Then I create lists, upon lists, upon lists. Asking myself questions and categorizing…What did I see repeated? Did it resonate? Is it feeling new and fresh? And most importantly: what was wearable? Because while fashion is most definitely an art, styling people for everyday endeavors is the marriage of artful inspiration and real-life practicality. Both are integrally important in making one’s wardrobe feel fabulous.

If a wardrobe is purely practical, it can be boring, and conversely, if it is only artful whimsy, it’s super hard to wear. So what’s the sweet spot? The intersection of fresh seasonal inspiration and the way to actually wear it and feel great. Focusing on what key pieces to add that make the old feel new.

Fall Trends AKA, Trend 2.0